About Brightshift
Brightshift is a management consultancy guiding companies through the AI shift. We help companies navigate the biggest technology shift of our time with clarity, practical guidance, and confidence.
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2025
Founded in Stockholm
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100
%
Focus on AI Transformation
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25
+
Years of leadership experience in strategy & technology
/
250
+
Experts in our extended advisor and delivery network
/
100
%
Purpose-led
/
2025
Founded in Stockholm
/
100
%
Focus on AI Transformation
/
25
+
Years of leadership experience in strategy & technology
/
250
+
Experts in our extended advisor and delivery network
/
100
%
Purpose-led
/
2025
Founded in Stockholm
/
100
%
Focus on AI Transformation
/
25
+
Years of leadership experience in strategy & technology
/
250
+
Experts in our extended advisor and delivery network
/
100
%
Purpose-led
The shift is coming
AI will reshape work. Some roles will change, others will disappear, new ones will emerge. The companies that win are the ones that get ahead of it.
AI is the biggest shift since the internet. It can reason, create, and act — which means expert-level work at scale, instantly.
The real opportunity is making sure your organization is ready. That means integrating AI into workflows where it moves the needle, upskilling your teams, and building governance that scales. The companies that win will do all three.
The companies that win won't just adopt AI first. They'll make it work —embedded in workflows, adopted by teams, governed properly. That's what we build with you.
As Demis Hassabis, Nobel Prize winner and DeepMind co-founder, put it: "Technology is the enabler, the tools, that makes us flourish."
The Brightshift team consists of experienced strategists and engineers passionate about making AI work for Nordic enterprises.
The Brightshift team consists of experienced strategists and engineers passionate about making AI work for Nordic enterprises.
Meet the founders driving Brightshift forward
Martin Forsling
With a robust background in building and scaling tech companies, Martin is deeply obsessed with the human side of transformation. He ensures our AI solutions are not only technologically sound but also seamlessly integrated and enthusiastically embraced by the people who use them, driving true change.
Martin Forsling
With a robust background in building and scaling tech companies, Martin is deeply obsessed with the human side of transformation. He ensures our AI solutions are not only technologically sound but also seamlessly integrated and enthusiastically embraced by the people who use them, driving true change.
Martin Forsling
With a robust background in building and scaling tech companies, Martin is deeply obsessed with the human side of transformation. He ensures our AI solutions are not only technologically sound but also seamlessly integrated and enthusiastically embraced by the people who use them, driving true change.
Joel Sunnehall
A seasoned strategist with extensive experience in digital transformation across various industries, Joel excels at bridging the gap between high-level C-suite objectives and practical technical execution. He has a proven record of identifying the "golden use case" that delivers maximum business impact.
Joel Sunnehall
A seasoned strategist with extensive experience in digital transformation across various industries, Joel excels at bridging the gap between high-level C-suite objectives and practical technical execution. He has a proven record of identifying the "golden use case" that delivers maximum business impact.
Joel Sunnehall
A seasoned strategist with extensive experience in digital transformation across various industries, Joel excels at bridging the gap between high-level C-suite objectives and practical technical execution. He has a proven record of identifying the "golden use case" that delivers maximum business impact.
Common questions
Three things: complete focus on AI transformation, total vendor independence, and senior consultants leading every project. Plus, we’re Nordic-based, which means we understand the local business culture and regulatory environment.
Our team has led AI transformations across marketing, sales, customer service, finance, operations, and product development.
We partner primarily with large Nordic companies and have particular depth in banking, financial services, retail, and telecom.
That depends on your goals and current situation. We might recommend aligning your leadership team first, doing a readiness assessment, or jumping straight into proving value with a focused sprint. Let’s talk about what makes sense for you.
We build adoption into every step. That means executive sponsorship, hands-on training, clear communication about what’s changing and why, and celebrating wins along the way. We’re not done until your people are confident using AI in their daily work.
Three things: complete focus on AI transformation, total vendor independence, and senior consultants leading every project. Plus, we’re Nordic-based, which means we understand the local business culture and regulatory environment.
Our team has led AI transformations across marketing, sales, customer service, finance, operations, and product development.
We partner primarily with large Nordic companies and have particular depth in banking, financial services, retail, and telecom.
That depends on your goals and current situation. We might recommend aligning your leadership team first, doing a readiness assessment, or jumping straight into proving value with a focused sprint. Let’s talk about what makes sense for you.
We build adoption into every step. That means executive sponsorship, hands-on training, clear communication about what’s changing and why, and celebrating wins along the way. We’re not done until your people are confident using AI in their daily work.
Three things: complete focus on AI transformation, total vendor independence, and senior consultants leading every project. Plus, we’re Nordic-based, which means we understand the local business culture and regulatory environment.
Our team has led AI transformations across marketing, sales, customer service, finance, operations, and product development.
We partner primarily with large Nordic companies and have particular depth in banking, financial services, retail, and telecom.
That depends on your goals and current situation. We might recommend aligning your leadership team first, doing a readiness assessment, or jumping straight into proving value with a focused sprint. Let’s talk about what makes sense for you.
We build adoption into every step. That means executive sponsorship, hands-on training, clear communication about what’s changing and why, and celebrating wins along the way. We’re not done until your people are confident using AI in their daily work.